Built for the trades. By someone who gets it.
LocateChamp exists because too many great contractors are invisible online. The agencies that claim to help charge too much for too little.
The short version
LocateChamp is a local search optimization service built specifically for home service contractors and skilled tradespeople. We focus on one thing: making your Google Business Profile work as hard as you do.
We're based in the Charlottesville and Nelson County area of Virginia, but we work with contractors across the state and beyond. GBP optimization is 100% digital. Your location doesn't limit ours.
Why we exist
Most marketing agencies treat contractors like an afterthought. Recycled strategies, bloated retainers, and zero understanding of how the trades actually work. Contractors don't need a full-service agency. They need their phone to ring.
That starts with showing up when people search. Google Business Profile is the single highest-return marketing asset for any local service business, and most contractors aren't using it at all. Or they're using it wrong.
We built LocateChamp to fix that. No fluff, no retainer bloat. Just focused, results-driven GBP optimization at a price that makes sense for a working contractor.
Who's behind this
I'm Forrest Miller. I grew up around construction sites. That's where I learned how the trades work, and why contractors get a raw deal from most marketing companies.
After high school I moved to the Rocky Mountains and worked in public works for the Town of Vail, then Boulder. I managed streets crews and kept roads open through Colorado winters. A few years later I took a position with the Town of Herndon in Northern Virginia, running their Roads, Traffic, Right of Way, and Grounds departments.
I earned a bachelor's in Cybersecurity from the University of Maryland Global Campus and a certificate in Cyber Threat Hunting. That's why our audit tools go deeper than a typical SEO agency. We actually scan your SSL configuration, pull real-user performance data from Google, and check your site against their rich result requirements.
I started LocateChamp because I kept running into the same problem: contractors doing solid work but not showing up when people searched for them. Their profiles were half-filled, their reviews were unmanaged, and nobody was helping them fix it at a price that made sense. So I built it myself.
Principles, not promises.
Focus beats sprawl
We don't do websites, social media management, or paid ads. We start with Google Business Profiles because that's where contractors get the most return. When you're ready for broader SEO, we do that too.
Transparency over hand-waving
You'll always know what we're doing, why we're doing it, and how it's performing. Monthly reports with real numbers, not marketing buzzwords.
Built for contractors
We understand your business model, your customers, and your competitive landscape. Our strategies are tailored to how homeowners actually search for and choose local trades.
Fair pricing, real value
$499 to get started. $249/month to stay sharp. Those are founder rates for early clients. No six-month lock-ins, no hidden fees, no "discovery calls" that are really sales pitches.