Quick Wins
5 GBP Mistakes Costing You Leads Right Now
Most contractor profiles have the same handful of problems. Here's what to fix first for immediate impact.
Blog
Local search tips for contractors who'd rather be working.
Practical advice on Google Business Profile optimization, local SEO, and getting your phone to ring. No marketing jargon.
GBP Fundamentals
The Contractor's Guide to Google Business Profile in 2026
Everything you need to know about setting up, optimizing, and maintaining your Google Business Profile, written for tradespeople, not marketers. The complete playbook for showing up when homeowners search.
Reviews
How to Get More Google Reviews (Without Being Annoying)
A simple system for consistently generating reviews from happy customers. Automated, respectful, and effective.
Strategy
Why Your Competitor Shows Up in the Map Pack and You Don't
The ranking factors that actually matter for local search, explained in plain English with actionable steps.
Google Posts
What to Post on Your Google Profile (And How Often)
A repeatable content calendar for contractors who have 10 minutes a week, not 10 hours.
Photos
The Job Site Photos That Actually Improve Your Ranking
Which photos Google rewards, how to take them on your phone, and the metadata trick most contractors miss.
Local SEO
NAP Consistency: The Boring Thing That's Hurting Your Rankings
Your name, address, and phone number need to match everywhere. Here's how to audit and fix it in an afternoon.